Trefferliste "E-business" - alle Bücher, CDs, LPs und mehr

Tim P McMahon

Martech Management

Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

Shiv Singh

Marketing with AI for Dummies

Put AI to work to achieve your marketing goalsAn estimated 88% of marketers already use AI daily, and they're seeing real results in content creation, brand awareness, and sales. Marketing with AI For Dum…

Eli Schwartz

Customer Intelligence

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.Customer Intelligence: Know Your Buyer to Transform Your Marketing by Eli Schwartz tackles the …

Tangerine Dream

50 Years Of Phaedra: At The Barbican

Ein Gedenkkonzert im Londoner Barbican zu Ehren des 50-jährigen Bestehens des bahnbrechenden Albums. Im Jahr 1974 definierte »Phaedra« die Landschaft der elektronischen Musik neu. Was als experimentell…

Michael R King

Fintech Explained

Financial services continue to evolve at an unprecedented pace with technology reshaping the industry. Fintech Explained provides a rigorous, accessible roadmap to this ongoing transformation, examining t…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

Scott Benedict

The Digital Front Door

A practical and strategic guide to navigating the shift in retail merchandising to omnichannel commerce in the digital era.Retail has fundamentally changed - product, price, promotion, placement, and pres…

Scott Benedict

The Digital Front Door

A practical and strategic guide to navigating the shift in retail merchandising to omnichannel commerce in the digital era.Retail has fundamentally changed - product, price, promotion, placement, and pres…

Kristina God

Substack for Dummies

Launch, grow, and earn on Substack the fun and easy waySubstack has changed how writers and creators connect with audiences - giving you the freedom to publish, grow, and earn on your own terms. With more…

Jiwei Qian

Governing China's Digital Transformation

This book examines China's digital transformation and its complex policy landscape, offering fresh insights into how the world's second-largest economy navigates the challenges of governing its rapidly ev…

Willie Nelson & Wynton Marsalis

Live From New York City 2007

Rajat K Baisya

Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

Martha Laham

The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?The dizzying proliferation of platforms, channels, and content formats in today's digital worl…

Brian Callaci

Chains of Command

A surprising look at the big business of owning small businesses and what America's franchise economy means for its workers.Walk into a McDonald's anywhere in the United States, and it will be identical t…

Idil M Cakim

AI for Marketing

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and m…

Joseph Turow

The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

Global Business Innovations

This book explores emerging strategies, innovative practices, and transformative frameworks that enable organizations to thrive in complex global markets while fostering diversity, equity, and sustainable…

Bing Gordon, Chloe Gordon

Everybody Wins

Video games are the biggest entertainment industry in the world-and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feel…

Nancy Duarte

Slide: Ology

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation softw…